Wanted
$119.95 inc GST
The Pheromone Cologne That Stands Out
2 fl oz | 60 ml
Unleash your magnetism with Pure Instinct Wanted, a pheromone cologne blending vibrant citrus, coastal neroli, and rich cedarwood for undeniable attraction.
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5 reviews for Wanted


Wanted
Citrus · Fresh · Woody
- 60mL men’s pheromone cologne
- Warm, distinctive fragrance
- Citrus, neroli and cedarwood profile
- Suitable for day or evening wear
- Designed to complement your natural scent
The Fragrance
Top Notes
Mediterranean Bergamot · Mandarin Orange
Heart Notes
Coastal Neroli
Base Notes
Cedarwood
Why You'll Love It
Wanted is one of Pure Instinct’s most distinctive men’s fragrances, combining a bright citrus opening with coastal neroli and a warm cedarwood base.
The result is a confident, polished scent that feels fresh without being overly light and masculine without becoming heavy. It is designed to sit naturally on the skin and develop throughout the day as the fragrance warms.
Wanted works equally well for everyday wear, evenings out, special occasions or whenever you want a fragrance with a little more presence.
How to Use
Apply to pulse points such as the wrists and neck.
For best results, apply to clean, dry skin and allow the fragrance to settle naturally rather than rubbing it in.
Reapply as desired throughout the day or evening.
Made to Be Remembered
Fresh citrus meets warm cedarwood in a fragrance that feels confident, polished and easy to wear.
Wanted starts bright, settles into aromatic neroli and finishes with a deeper woody character that gives the fragrance its distinctive presence.
Pure Instinct Wanted Pheromone Cologne for Men
Pure Instinct Wanted is a distinctive men’s pheromone cologne built around fresh citrus, coastal neroli and warm cedarwood. It opens with Mediterranean bergamot and mandarin orange before moving into a lighter neroli heart and finishing with a grounded woody base.
The fragrance has been created for men who prefer something confident and noticeable without becoming overpowering. Its citrus opening gives Wanted a fresh first impression, while cedarwood adds warmth and depth as the scent develops on the skin.
A Fresh Citrus and Woody Fragrance Profile
The opening combines bergamot and mandarin orange for a bright, energetic character. Coastal neroli softens the transition through the heart of the fragrance, adding a clean aromatic quality before cedarwood provides the lasting base.
Together, these notes create a versatile fragrance that can be worn during the day, in the evening or for special occasions.
Pheromone Cologne Designed to Work With Your Scent
Like other fragrances in the Pure Instinct range, Wanted is designed to be worn directly on the skin so the fragrance can develop alongside your natural scent.
Because fragrance can smell slightly different from one person to another, the finished result becomes more individual once it settles onto the skin.
Who Is Wanted For?
Wanted is a strong choice for men who enjoy fresh yet warm fragrances and want something more distinctive than a typical everyday cologne.
It also makes an easy gift for birthdays, anniversaries, Valentine’s Day and other occasions where a men’s fragrance feels appropriate.
Frequently Asked Questions
What does Pure Instinct Wanted smell like?
Wanted is a masculine pheromone cologne with a fresh citrus opening built around bergamot and mandarin, balanced by warmer woody notes including cedarwood. It is an easy-to-wear fragrance suited to everyday use, evenings out and social occasions.
Is Wanted a pheromone cologne or a regular men’s fragrance?
Wanted is a men’s fragrance infused with pheromone fragrance technology. Think of it first as a cologne with its own distinct scent profile, with pheromones forming part of the fragrance formulation rather than a guaranteed attraction effect.
How do I apply Pure Instinct Wanted?
Spray Wanted onto pulse points such as the neck, wrists and chest. Start with a light application and add more if desired. Avoid spraying directly into the eyes or onto irritated skin.
Can I wear Wanted every day?
Yes. Wanted is suitable for everyday fragrance wear as well as dates, evenings out and special occasions. How much you apply comes down to personal preference.
What size is Pure Instinct Wanted?
Wanted comes in a 60mL spray bottle, making it a larger-format option within the Pure Instinct men’s fragrance range.
What is the difference between Wanted, Captivate and Escape?
Wanted, Captivate and Escape are separate Pure Instinct men’s fragrances with different scent profiles. Wanted is a strong choice if you prefer its fresh citrus and cedarwood character, while Captivate and Escape offer different fragrance styles. The best choice comes down to the type of scent you enjoy wearing.
What They're Saying
Funnnntastic!!!!
Thank you for the wonderful feedback. We are delighted to hear you are enjoying it. Moments like this are exactly why we love what we do.
Enjoying this bold and loud scent. It's powerful and commanding in a discreet way that many people notice. Continuing to enjoy this product at suitable time and look forward to buying again in the future.
Thank you for sharing this, David. We love how you’ve described Wanted as bold and commanding while still remaining discreet. That quiet confidence is exactly what this scent was designed to create, something that’s noticed without needing to be overpowering. We’re so pleased it’s become part of your rotation, and we truly appreciate you taking the time to leave such a thoughtful review. We look forward to welcoming you back when the moment feels right.
Girlfriend says I smell 'expensive' now.
Hi Jacob, we're thrilled your girlfriend approves! Wanted's cedarwood base is designed to smell luxurious yet effortless. So we're extra glad it's paying off for you.
The Wildfire Team
Wore this to a job interview and got the offer. Coincidence? Maybe…
Hey Aram, we'll take that as a win! Wanted's bergamot-neroli blend is perfect for making polished first impressions. Congrats on the new gig!
The Wildfire Team
Love the scent. Bottle looks slick on my dresser too!
Hey Marc, we're glad you're loving Wanted! That bottle does look sharp - designed to match the confidence of the scent. Enjoy turning heads!
The Wildfire Team
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Enjoying this bold and loud scent. It’s powerful and commanding in a discreet way that many people notice. Continuing to enjoy this product at suitable time and look forward to buying again in the future.
Thank you for sharing this, David. We love how you’ve described Wanted as bold and commanding while still remaining discreet. That quiet confidence is exactly what this scent was designed to create, something that’s noticed without needing to be overpowering. We’re so pleased it’s become part of your rotation, and we truly appreciate you taking the time to leave such a thoughtful review. We look forward to welcoming you back when the moment feels right.
Funnnntastic!!!!
Thank you for the wonderful feedback. We are delighted to hear you are enjoying it. Moments like this are exactly why we love what we do.
Girlfriend says I smell ‘expensive’ now.
Hi Jacob, we’re thrilled your girlfriend approves! Wanted’s cedarwood base is designed to smell luxurious yet effortless. So we’re extra glad it’s paying off for you.
The Wildfire Team
Wore this to a job interview and got the offer. Coincidence? Maybe…
Hey Aram, we’ll take that as a win! Wanted’s bergamot-neroli blend is perfect for making polished first impressions. Congrats on the new gig!
The Wildfire Team
Love the scent. Bottle looks slick on my dresser too!
Hey Marc, we’re glad you’re loving Wanted! That bottle does look sharp – designed to match the confidence of the scent. Enjoy turning heads!
The Wildfire Team